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Articles on Medical
Tourism Industry
THE most recent trend in privatisation
of health services is medical tourism, which is gaining prominence in
developing countries. Globalisation has promoted a consumerist culture,
thereby promoting goods and services that can feed the aspirations arising
from this culture. This has had its effect in the health sector too, with
the emergence of a private sector that thrives by servicing a small
percentage of the population that has the ability to "buy" medical
care at the rates at which the "high end" of the private medical
sector provides such care. This has changed the character of the medical
care sector, with the entry of the corporate sector. Corporate run
institutions are seized with the necessity to maximise profits and expand
their coverage. These objectives face a constraint in the form of the
relatively small size of the population in developing countries that can
afford services offered by such institutions. In this background, corporate
interests in the Medical Care sector are looking for opportunities that go
beyond the limited domestic "market" for high cost medical care.
This is the genesis of the "medical tourism" industry.